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Special care for newborn’s sensitive skin.

About Our Cottontouch™ Collection

Gentle enough for the earliest days of life, our NEW Cottontouch™ products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin. They are blended with real cotton, made with purposeful ingredients, and free from dyes, parabens, and sulphates. Cottontouch™ creates a delicate, soft touch and supports a bond between you and your baby.

Why Cotton?

Cotton may be one of the first things that your baby feels. From blankets to booties, cotton products are beloved for being unbelievably soft, absorbent, and breathable. That’s why we were inspired to include real cotton in our NEW Cottontouch™ newborn collection, specifically designed for your newborn’s skin.

Learn about the Benefits of Cotton with Johnson's® cottontouch™

The Benefits of Cottontouch™

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