Fragrance can enhance the bond between parent and baby.
The Power of Our Gentle Scents
Smell, memory and emotion are intimately connected. Decades of research have shown that multi-sensory experiences are a key part of happy, healthy baby development.
However, it’s also important to us that parents feel confident in what they choose to put on their babies’ skin. That’s why all of our formulas are specially designed to minimise the risk of allergies.
Our fragrances are free of known fragrance allergens.*
*below labeling threshold defined by SCCS opinions.
JOHNSON'S® standards are among the highest in the industry for fragrance ingredients.
Studies have shown babies bathed with a scented bath product showed 30% more engagement cues with their parents following a bath than babies bathed with unscented products.
The Artistry of Fragrance
We collaborated with the world’s premier fragrance houses to create our new gentle scents and made sure they met our strict purity standards.