A baby’s skin is delicate, up to 3 times thinner and loses moisture 2 times faster than adult skin. Therefore, extra care should be taken to ensure to keep your baby’s skin from dryness.
Johnson's® cottontouch™ Powder is blended with real cotton and specially designed for newborn babies’ sensitive skin. Its clinically proven mildness and fast-absorbing formula locks in two times more moisture to protects delicate newborn skin from dryness from day one.
This gentle powder leaves your baby’s skin feeling comfortable and supports a bond between you and your baby.
Features of Johnson's® Baby cottontouch™ Powder
Clinically proven suitable for newborn skin from day 1
Clinically Proven Mildness formula is specially designed for newborn baby’s delicate skin
Absorbs two times more moisture to protect newborn skin (vs. regular powder)
Blended with real cotton
Free from parabens and dyes
Contains naturally-derived corn starch
Ultralight airy formula
Hypoallergenic (formulated to minimize the risk of allergies)