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You now know how the power of touch and massage can strengthen your bond and help your little one’s healthy development, but you may be wondering: How do I get started?

New Born Baby Massage Technique & Tips:

Here are some baby massage tips and techniques to help you prepare to safely and gently massage your baby, while making sure the moment means more.

NOTE: Don't massage your baby if he's sick or if he's just been immunized—the area of the injection may still be sore.


Tip 1

Choose a time when your baby is relaxed, not hungry or cranky

Tip 2

Ensure the room is warm and lighting not too bright. Consider playing gentle music in the background

Tip 3

Have what you need ready: baby oil, towel, clean diapers and clothes

Tip 4

Wash your hands and remove jewelry

Tip 5

Use a safe and comfortable place to give your baby the massage and position him so that he can see your face clearly

Tip 6

Before starting, take time to relax with a few full breaths — this can help your baby relax too

Tip 7

Babies are different, changing all the time. For instance, young babies may feel more secure if most of their clothes are left on and they feel close to their parents’ body

Use Baby Oil When Massaging Your Baby

When massaging your baby, use a small amount of an appropriately formulated baby oil, like JOHNSON’S® baby oil —enough for your hands to glide comfortably over your baby’s skin.

Massaging your baby with baby oil reduces friction, helping make your strokes smoother and more rhythmic. In a study comparing 1-month-old infants massaged with baby oil versus infants who were not, infants who were massaged with baby oil showed less fidgeting, less grimacing and less stress behavior (mouthing and clenching fists).

But be careful when choosing an oil to use on baby skin. Natural oils that aren’t specifically formulated for your baby’s skin, like store-bought cooking-grade olive oil, may damage the skin barrier, potentially drying out your baby’s skin. Pure pharmaceutical grade mineral oil, like that used in all of JOHNSON’S® baby oils, supports the protective function of the skin barrier and helps prevent water loss, relieving symptoms of dry skin while not clogging pores.

It’s best not to apply oil to irritated or red skin. If a rash develops, discontinue use. Always read the label before using any products.

WARNING: Keep all products out of reach of children. Keep any baby oil out of children’s reach to avoid drinking and accidental inhalation, which can cause serious injury. Should breathing problems occur, consult a doctor immediately.

The Power of Scent and Massage

Giving your baby a massage is not just a time to help him benefit from touch it’s also the perfect opportunity to engage your baby’s sense of smell.

Your baby’s sense of smell begins 28 weeks into pregnancy, before he ever leaves the womb! Of all the senses, smell is the most linked to memory, so smell triggers more emotionally vibrant memories than any of the other senses. And enjoyable and familiar scents have been shown to improve your baby’s mood and alertness.

Consistently using the same fragranced baby oil while giving your baby a massage, like JOHNSON’S baby oil, may not only evoke your child’s warm feelings of time spent with you later in life, but may also help your baby recognize, as soon as you smooth on that first bit of baby oil, that massage time has started and he can now relax and engage fully with you.

Baby Science!

Skin-to-skin contact, or what’s known as “Kangaroo Care,” is a powerful practice that has particular benefits among premature and low-birth-weight infants.

For these infants, research has shown that skin-to-skin contact can promote caring relationships with mom and dad, enhance thinking skills, increase likelihood of breastfeeding and reduce the number of days spent in the hospital.

By giving your baby a massage, you can gain increased awareness of how he communicates. You'll learn to read his likes, dislikes, desires and emotions. You'll learn the best time for cuddling, playing and relaxing.  And your relationship will grow as you and your baby will discover what is best for you both.

Bonding Through Massage

Show him how much you care using your baby’s first language — touch

Her sense of touch began in the womb. Curious how it’s developing in year one? BabyCenter® takes you through it month by month.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts, and scientists to ensure our products continue achieving the highest standards in safety, quality, and care.

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