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The Film

Johnson’s Baby – The Right Start

When they don't exist on paper, they don't exist in real life.

Registering Undocumented Babies

A child born without an official identity has a severe disadvantage. It means they’re denied basic rights like healthcare and education. It leaves them open to exploitation and neglect. In effect, they become invisible. Johnson’s Baby believes all infants deserve the right start today so they can have a better tomorrow. 


Johnson's Baby has pledged to donate 1 million dollars' worth of products to children in need.

JJME is inviting anyone 18 years of age and older to purchase Johnson’s® Baby product identified as part of this promotion and sold at participating stores within MENAP during the promotion period October 30th, 2018 through December 19th 2018 in the countries in the “Territory for Promotion” section. Each purchase will trigger a product donation from JOHNSON’S® Baby to Save the Children Federation, Inc. The minimum donation is 200,000 and the maximum donation is 275,000 Johnson’s® Baby SKU’s, measured at a retail value between $950,000 to $1,100,000. For more information about Save the Children Federation, Inc., please visit Save the Children does not endorse any services or products.


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