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From the playground to potty training, you don’t always need a full bath to help your little one freshen up. And those moments when you take a quick break to wipe her hands and face mean much more than you know. Your gentle touch helps her self-confidence and the enjoyable and familiar scents of JOHNSON’S® baby wipes can improve her mood.

Newborn Freshening

Most pediatricians or midwives recommend bathing newborns 2 or 3 times per week, increasing the frequency as your baby gets older. Even though you may not give your baby a bath every day, make sure that the diaper area is kept clean at every diaper change to help prevent diaper rash, and that her face, skin folds under the chin and hands are cleaned after every feeding. Our JOHNSON’S®

Extra Sensitive baby wipes have been independently proven to be as safe & gentle on newborn skin as pure water, so even from day one you can be confident you’re giving her skin the best care.

A sponge bath is an alternative many moms choose for very young babies.

Gentle Cleansing and Moisturizing

For those times when you’re out and about or when hand washing just isn’t convenient, you can still be comfortable keeping your baby clean and fresh with their skin soft and moisturized when on the go. Our JOHNSON’S® Skincare baby wipes and JOHNSON’S® Gentle Cleansing baby wipes are perfect travel bag companions because they are clinically proven mild, made with Johnson’s moisturizing lotion and 97% pure water to ensure gentle cleansing and moisturizing from top to toe on your baby’s delicate skin.

Our JOHNSON’S® Baby Blogger Series start right here and we're getting messier than ever. Join us and celebrate the mess!

JOHNSON’S® Baby Fashion Blogger Gia has make up tips and trends that you can't MESS….. Oops, we mean miss. Is your little one getting stuck into colors this season?

Gianni, our JOHNSON’S® Baby Travel Blogger, is experienced beyond his years in Italian treats and activities. Watch the enjoyment of his food on his face, hands, and….generally everywhere.

Gentle Cleansing On The Go

Did you know?

A newborn baby’s skin is 3 times thinner than yours!

JOHNSON’S® Baby Extra Sensitive Baby Wipes are as safe & gentle as pure water, made without any fragrance, alcohol, soap, parabens or phthalates, to protect what’s delicate.

Did you know?

When your baby gets older and becomes more independent, you tend to use around 12 wipes a day on their fragile skin leading to skin irritation and damage!

JOHNSON’S® Baby Gentle Cleansing Wipes are made of cotton soft fabric enriched with moisturizing lotion to protect your baby’s skin from damage caused frequent cleansing.

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